Zillow Flex transformed buyer acquisition for real estate teams. There is no equivalent infrastructure for listing acquisition.
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The listing acquisition system built for established real estate teams.
Buyers already search for homes.
Zillow captured that demand at scale.
Zillow Flex built an acquisition model around it — giving real estate teams access to buyer opportunities and aligning its economics with team outcomes.
The infrastructure works because the demand already exists.
Homeowners don't search for agents the way buyers search for homes.
A homeowner may be thinking about selling long before they ever look for an agent.
The opportunity exists before the search.
So listing acquisition can't rely on existing search demand.
The opportunity has to be found, developed, and created.
You can't capture listing demand that hasn't surfaced yet.
The system has to find homeowners, start conversations, qualify intent, and develop the opportunity until a listing appointment makes sense.
Listing acquisition requires a system built around outbound.
Get QLA is building the listing acquisition system for high-performing real estate teams.
We find homeowners.
We develop the opportunity.
We create qualified listing appointments.
Your agents do what they already do best:
CMA → listing contract.
We build the acquisition side.
Your team closes.
Get QLA isn't a lead-generation service.
It isn't a referral marketplace.
It isn't an appointment subscription.
We build the acquisition system that creates listing opportunities for established real estate teams.
The goal isn't to sell you more leads.
It's to build a system that creates real listing-side production.
We're not opening QLA to every team.
We're bringing a small number of established teams into the build from the beginning.
The thesis is clear.
The system is being built.
But we're still working through what the best version looks like in practice.
How opportunities should be delivered.
What the qualification standard should be.
How the team and QLA should work together.
And how the economics should ultimately align with the results.
We want the first teams in the room while those decisions are being made.
Not simply as customers.
As founding teams helping shape the system.
We're bringing a small group of established real estate teams together to help build the first version of QLA.
You'll see what we're building.
You'll tell us what works.
You'll challenge what doesn't.
And we'll use that feedback to shape the system around the teams actually running it.
We're looking at everything from opportunity qualification and appointment delivery to team workflows, capacity, and economics.
Nothing is being finalized in a vacuum.
The first teams will help shape what QLA becomes.
We're looking for established real estate teams that can actually capitalize on the system.
Strong listing agents.
Capacity to take additional listing appointments.
A proven ability to convert listing opportunities into contracts.
The ambition to build significant listing volume.
We're not looking for every team.
We're looking for teams capable of becoming great founding partners.
We're bringing the founding teams together privately.
We'll start with a small group of teams who believe this problem is worth solving.
We'll share what we're building, discuss the model, and learn directly from the teams who know listing acquisition best.
Then we'll take those conversations deeper.
We'll work one-on-one with the teams that are the strongest fit.
The goal isn't to sell a finished product.
It's to find the teams we want beside us while we build it.
Listing acquisition should have infrastructure built around it.
We believe QLA can become that infrastructure.
But the first version won't be built from a boardroom.
It will be built alongside the teams actually doing the work.
We're inviting a small number of established real estate teams to help build it with us.
If you believe listing acquisition should work differently, we'd like you in the room.